CRUSH REPUBLIC is a brand innovation consultancy that unlocks the secrets of consumer passion to fuel desire driven brands.
We create new to world brands and breathe new life into old brands. These brands could be products, services, or even organizations. We engage target consumers throughout the process so that we can tune brands to specific human motivations, that lead us to desires. We can then express the desire in the strategy and design. The result is brands that people are passionate about. And brands that inspire passion never die.
SEE THEIR WORLD
We engage target consumers through proprietary mobile technology in a private and secure customized social networks built around their passions. We get a front row seat to their lives, wherever and whenever it happens, in their voice, their videos, and their photos. The result is far better insights.
UNMET & UNIMAGINED NEEDS
The key to creating a loved brand is understanding consumer desires at most fundamental level. This is where we find unmet and even unimagined needs. We are able to discern these core motivations through the photographic and video journals that we gain through our mobile platform called CrushEngage.
TRANSLATE DESIRE INTO VISUALIZATION
Based on the motivational insights we reveal through our research, we create a strategic consumer profile called P.R.I.M.E. This is short for Persona, Relevance, Intentions, Motivations, and Engagement, which is our proprietary model to pull consumer passions all the way through to the finished product, where it really matters… at the intersection of desire and design.